Amazon still doesn’t understand productivity tablets

Amazon still doesn’t understand productivity tablets


Productivity tablets have become an integral part of many professionals’ lives, offering features and functionalities that help streamline work processes and enhance efficiency. However, when it comes to Amazon’s tablets, it seems that the company still hasn’t grasped the true essence of productivity-focused devices. In this article, we will explore Amazon’s attempt at creating productivity tablets and analyze why they fall short compared to other options available in the market.

Amazon’s attempt at productivity tablets

Amazon, known for its range of products and services, including the popular Fire tablets, also offers tablets that are marketed as productivity devices. These tablets come with Amazon’s own operating system, Fire OS, and are equipped with a range of features. While Amazon tablets are known for their affordability and integration with Amazon’s ecosystem, they lack the essential features required for productive work.

The main issue with Amazon’s tablets is their limited focus on productivity. While they excel in offering media consumption features, such as streaming movies and reading e-books, they fail to provide the necessary tools and functionalities required for professional tasks. This limits their usability as true productivity tablets.

Comparison with other tablets

When comparing Amazon’s tablets with other popular options in the market, such as the iPad or Microsoft Surface, the differences become apparent. Competitors’ tablets are specifically designed to cater to professional needs, with features like multitasking capabilities, stylus support, and robust productivity apps. These devices offer a seamless experience for tasks like content creation, note-taking, and project management.

On the other hand, Amazon’s tablets lack such essential features. They do not provide a comprehensive app ecosystem for productivity tools, making it challenging for users to find suitable apps for their work requirements. Moreover, the compatibility of Amazon’s tablets with external accessories, such as keyboards or styluses, is limited, further hindering their potential as productivity devices.

User reviews and feedback

User reviews and feedback about Amazon’s tablets often highlight the shortcomings in terms of productivity features. Many users express frustration over the limited app selection, as popular productivity apps like Microsoft Office suite or Adobe Creative Cloud are not readily available on Amazon’s app store. This lack of app compatibility restricts users’ ability to perform professional tasks efficiently.

Additionally, users report compatibility issues with certain apps that are available on Amazon’s store, leading to a compromised user experience. The absence of seamless integration with popular third-party apps diminishes the tablets’ appeal for professionals who heavily rely on specific software or tools for their work.

Furthermore, users frequently express disappointment with the lack of support for external accessories. The inability to connect a physical keyboard or stylus limits the tablets’ potential for efficient typing and precise input, which are crucial for productivity tasks.

Amazon’s focus on entertainment

One reason behind Amazon’s tablets’ lack of productivity features is the company’s strong emphasis on entertainment-oriented features. Amazon Fire tablets have gained popularity in the market due to their affordability and the vast selection of media content available through Amazon Prime services. These tablets are primarily marketed as devices for consuming media, rather than as productivity tools.

The dominance of media consumption features on Amazon’s tablets has come at the cost of investing in productivity-related functionalities. The company’s strategy has been successful in targeting a specific segment of consumers who prioritize entertainment and media consumption over productivity needs. However, this approach has left professionals seeking more capable and specialized productivity tablets disappointed.

Potential improvements for Amazon tablets

While Amazon’s tablets currently fall short in terms of productivity features, there is still potential for improvement. To cater to the needs of professionals, Amazon could enhance the software capabilities of their tablets, offering features like split-screen multitasking, better file management, and seamless integration with popular productivity apps.

Moreover, Amazon could collaborate with third-party developers to create productivity-focused apps specifically tailored for their tablets. By expanding the app ecosystem and ensuring compatibility with essential software tools, Amazon can make their tablets more appealing to professionals.


In conclusion, Amazon’s attempt at creating productivity tablets has not been successful thus far. While their tablets excel in offering media consumption features, they lack the essential functionalities required for professional tasks. When compared to other tablets in the market, Amazon’s devices fall short in terms of productivity-focused capabilities, app selection, and external accessory compatibility. However, with the right investments and strategic decisions, Amazon has the potential to improve their tablets and provide a compelling option for professionals in the future.


Are Amazon tablets suitable for professional use?

While Amazon tablets can be used for basic productivity tasks, their limited features and app selection make them less suitable for extensive professional use.

Can productivity apps be installed on Amazon tablets?

Yes, productivity apps can be installed on Amazon tablets. However, the availability and compatibility of such apps may be limited compared to other platforms.

Can external keyboards be connected to Amazon tablets?

Yes, some external keyboards can be connected to Amazon tablets. However, the compatibility and functionality may vary depending on the specific tablet model.

What are some alternatives to Amazon tablets for productivity?

Some popular alternatives to Amazon tablets for productivity include the iPad, Microsoft Surface, and Samsung Galaxy Tab series. These devices offer robust features and extensive app ecosystems tailored for professional use.

Is there a possibility of Amazon improving their tablets in the future?

Yes, there is a possibility of Amazon improving their tablets in the future. By investing in software enhancements, expanding the app ecosystem, and collaborating with developers, Amazon can make their tablets more competitive in the productivity tablet market.

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